Hi, I'm Laura. By day, I'm a product builder in the tech world; by heart, I'm a crystal enthusiast who believes in the beauty and quiet power of gemstones.
The Spark: A Rose Quartz Beginning
It all started with a simple Rose Quartz bracelet. At the time, I didn't realize the "lore" behind it—I just felt drawn to its soft glow. Looking back, that string of pink stones did more than just look pretty; it manifested a path that led me to my husband and a life of shared creation. It was my first lesson in how a small object can carry an immense amount of intention.
The Wisdom: Lore from a Swiss Neighbor
Years later, while living in Switzerland, we shared a building with a neighbor who had spent her life as a crystal merchant. Every time we met in the lift or crossed paths, she would share stories of the stones. She taught me that crystals aren't just inventory; they are vessels for healing and stories. She was a master of her craft, but I saw how the modern digital world made it hard for traditional artisans like her to truly be seen.
The Calling: Finding Sanctuary in the Shimmer
Fast forward to recently. Caught in the high-pressure grind of corporate life and family hustle, I found my sanctuary in the vibrant world of crystal livestreams and gemstone beads. I became a "super-buyer"—so much so that my husband joked I'd need extra arms just to wear my collection!
But as I connected more with these sellers, I saw their struggle. Vibrant, soulful creators were being burnt out by the "digital grind".
They have breathtaking crystals that look like magic in person, but like "just another rock" in a flat photo. They spend hours fighting with lighting, background removal, listing and SEO tags when they should be dreaming up new designs.
The Mission: Logic Meets Spirit
I knew I had to build a bridge between the magic of crystals and the power of technology. I teamed up with my husband—a senior software engineer—to build something romantic and revolutionary. We decided to use our "geek" superpowers to build an AI that actually understands crystals, chakras, and the heart of a small business.
BeadBoost was born to give you your time back—and, as our name suggests, to boost your crystal business to its fullest potential. We are a "Geek Couple" dedicated to building the "Soulful Brain" for your brand. I focus on the aesthetics, the energy, and the feminine intuition of the product; he builds the robust "bones" that make the technology seamless.
Our Why
We didn't build BeadBoost to be another cold, corporate tool. We built it for the Etsy dreamers, the Shopify hustlers, and the TikTok creators. We're here to bridge the gap between the physical beauty of your stones and the digital world, ensuring they shine as radiantly on screen as they do in your hands. By automating the photography, the storytelling, and the content planning, we give you back the time to focus on what matters most: your craft and your life.
Let's turn your passion into a thriving brand, one shimmering bead at a time.
Start Your JourneyWith love and sparkle,
Laura & Robert